In April 2005, oneoffdesign began the concepts for a high end delicatessen. Initial meetings revealed the need for a full design package that covered the delicatessen's ambience and layout along with staff attire, business cards, letterheads, signage and branding. After several meetings it became clear that the look and feel of the new deli would be influenced by provincal french culture.

Along with the creative package, the owners received a set of elevations and plans to submit to local authorities for site approval and to allow shop fitters to quote on the construction. oneoffdesign was also contracted to act as a design consultancy during the construction of 'deli of delights'.